# Amazon requires accurate handling times for seller-fulfilled products

https://storecalc.com/en/updates/amazon-handling-time-accuracy.html

- Topic: Marketplaces
- Published: 2026-05-27
- Effective: 2026-06-29
- Checked: 2026-10-28

From June 29, 2026, US seller-fulfilled listings need accurate handling times, set automatically or manually. After 30-day monitoring, SKUs consistently shipping at least one day early get 30 days to correct settings; otherwise Amazon manages them with 180-day late-shipment-rate protection. Custom, handmade and Heavy & Bulky less-than-truckload shipments are excluded.

## Our read

For ordinary printed apparel, review each listing against shipping records. This is no blanket one-day dispatch mandate; verify custom-product eligibility instead of assuming all POD qualifies.

## Key dates

- 2026-05-27: Published
- 2026-06-29: Takes effect
- 2026-10-28: We checked the official text

## Who is affected

- US sellers fulfilling ordinary apparel orders themselves.
- Custom, handmade and Heavy & Bulky LTL shipments are exempt; FBA is outside scope.

## What to do

- Compare settings with dispatch records; correct flagged SKUs within 30 days.
- Choose automatic or maintained manual settings; verify custom-product exceptions.

## What the official text says

Quoted from the official text.

> This requirement does not apply to custom, handmade, and Heavy & Bulky less-than-truckload shipments.

— [New handling time requirements for seller-fulfilled products](https://sellercentral.amazon.com/seller-forums/discussions/t/da197a8b-e781-4530-99db-eb0ac8a5876d)

## Sources

- [New handling time requirements for seller-fulfilled products](https://sellercentral.amazon.com/seller-forums/discussions/t/da197a8b-e781-4530-99db-eb0ac8a5876d)

We checked the official text on 2026-10-28. Rules can change again; the latest official publication prevails.

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