# Amazon extends New Selection enrollment to March 31, 2027

https://storecalc.com/en/updates/amazon-new-selection-enrollment-extension.html

- Topic: Marketplaces
- Published: 2026-10-28
- Effective: 2027-03-31
- Checked: 2026-10-30

Enrollment for the 2026 program now closes March 31, 2027. Eligible branded products new to FBA receive credits capping referral fees at 10% for the first 100 units and 5% for the next 100; New Seller Incentives cannot be combined.

## Our read

In our $30 tee scenario, a 15% commission falling to 10% or 5% saves $1.50 or $3. Confirm eligibility and posted credits before budgeting the saving; retain a normal-fee forecast.

## Key dates

- 2026-10-28: Published
- 2026-10-30: We checked the official text
- 2027-03-31: Takes effect

The date above is the enrollment deadline, not a benefit start or expiry date. Publication uses the official page’s datePublished metadata.

## Who is affected

- Sellers considering US FBA for branded apparel launches.
- Self-fulfilled or ineligible products should not use these caps.

## Run the numbers

Commission impact on a $30 tee (illustrative, using the landed-cost calculator)

| Scenario | Net commission | Profit/order |
|---|---|---|
| Assumed baseline: 15% | $4.50 | $11.50 |
| Eligible, after credits: 10% | $3.00 | $13.00 |
| Eligible, after credits: 5% | $1.50 | $14.50 |

Assumes one unit/order, $10 duty-paid cost, $4 fulfillment and zero other inbound, payment, advertising or return costs. The 15% baseline is hypothetical. Credits are treated as realized; timing and other benefits are not modeled. The link loads 10%; change commission to 15 or 5 for the other rows.

[Recalculate in the Landed cost and profit per unit](https://storecalc.com/en/landed/?item=t-shirt&fiber=cotton&o=china&qt=ddp&cur=usd&pr=10&q=1&fr=0&br=0&dl=0&mode=air&sp=30&cm=10&pp=0&pf=0&ff=4&ad=0&rr=0&rs=resell&rh=0&tm=20)

## What to do

- Before enrolling or shipping, verify eligibility, unit counting, benefit dates and credit mechanics in Seller Central.
- Reconcile charges and credits monthly; keep an undiscounted forecast to avoid overstocking for incentives.

## What the official text says

Quoted from the official text.

> New Selection Program 2026 benefits can't be combined with New Seller Incentives.

— [Enroll in New Selection Program 2026 by March 31](https://sellercentral.amazon.com/seller-forums/discussions/t/0350c06a-2b11-4a24-b489-f608fb83fc47)

## Sources

- [Enroll in New Selection Program 2026 by March 31](https://sellercentral.amazon.com/seller-forums/discussions/t/0350c06a-2b11-4a24-b489-f608fb83fc47)

We checked the official text on 2026-10-30. Rules can change again; the latest official publication prevails.

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