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Amazon requires accurate handling times for seller-fulfilled products

From June 29, 2026, US seller-fulfilled listings need accurate handling times, set automatically or manually. After 30-day monitoring, SKUs consistently shipping at least one day early get 30 days to correct settings; otherwise Amazon manages them with 180-day late-shipment-rate protection. Custom, handmade and Heavy & Bulky less-than-truckload shipments are excluded.

Marketplaces · Published ; Effective ; Checked

Our read

For ordinary printed apparel, review each listing against shipping records. This is no blanket one-day dispatch mandate; verify custom-product eligibility instead of assuming all POD qualifies.

Key dates

  1. Published
  2. Takes effect
  3. We checked the official text

Who is affected

  • US sellers fulfilling ordinary apparel orders themselves.
  • Custom, handmade and Heavy & Bulky LTL shipments are exempt; FBA is outside scope.

What to do

  • Compare settings with dispatch records; correct flagged SKUs within 30 days.
  • Choose automatic or maintained manual settings; verify custom-product exceptions.

What the official text says

Quoted from the official text.

This requirement does not apply to custom, handmade, and Heavy & Bulky less-than-truckload shipments.

New handling time requirements for seller-fulfilled products

Sources

We checked the official text on 2026-10-28. Rules can change again; the latest official publication prevails.

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