Amazon extends New Selection enrollment to March 31, 2027
Enrollment for the 2026 program now closes March 31, 2027. Eligible branded products new to FBA receive credits capping referral fees at 10% for the first 100 units and 5% for the next 100; New Seller Incentives cannot be combined.
Our read
In our $30 tee scenario, a 15% commission falling to 10% or 5% saves $1.50 or $3. Confirm eligibility and posted credits before budgeting the saving; retain a normal-fee forecast.
Key dates
- Published
- We checked the official text
- upcomingTakes effect
Who is affected
- Sellers considering US FBA for branded apparel launches.
- Self-fulfilled or ineligible products should not use these caps.
Run the numbers
| Scenario | Net commission | Profit/order |
|---|---|---|
| Assumed baseline: 15% | $4.50 | $11.50 |
| Eligible, after credits: 10% | $3.00 | $13.00 |
| Eligible, after credits: 5% | $1.50 | $14.50 |
What to do
- Before enrolling or shipping, verify eligibility, unit counting, benefit dates and credit mechanics in Seller Central.
- Reconcile charges and credits monthly; keep an undiscounted forecast to avoid overstocking for incentives.
What the official text says
New Selection Program 2026 benefits can't be combined with New Seller Incentives.
Sources
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