TikTok Shop BFCM follow-up: daily eligibility checks and return QR validity
This supplements our earlier BFCM deadline update: participation requires a 30-day late-dispatch rate of 20% or less and other eligibility checks, monitored daily; overdue products may be removed. The roundup also requires API sellers to support return QR validity through February 10, 2027, 23:59:59 PT.
Our read
Check campaign eligibility before planning dispatch. Integration users should verify QR expiry so eligible returns are not blocked.
Key dates
- Published
- We checked the official text
- upcomingTakes effect
- upcomingHoliday sales window closes at 23:59 PT for eligible items
- upcomingExtended return window ends; API return QR validity must cover 23:59:59 PT
Who is affected
- US apparel campaign participants need shop and product eligibility.
- QR integration changes concern API sellers; auction orders get no holiday returns extension.
What to do
- Monitor eligibility and overdue orders daily; resolve inventory and dispatch delays.
- Have your provider verify holiday returns and QR expiry; normal review deadlines still apply.
What the official text says
We monitor seller performance daily.